2 Apr 2012

Branding and Packaging

I've been humming and hawing for ages about ordering small jewellery boxes, I couldn't decide if I wanted to go with Kraft, white, or blue boxes, or even who to order from. After lots of research I chose to go with Box Displays, and I'm delighted I did. I ordered 200 of these 8cm cotton filled shiny teal boxes and it only came to just under €68 including postage. Not only that, but they arrived freakily fast, I ordered them late on Thursday and I got them Friday morning, pretty amazing huh?

Since I'll be using them in the craft shop for my brooches and necklaces I wanted to put my personal stamp on them. I've seen lots of people wrap a white paper label around on the top lid, which looks great, and I was just about to do this when I remembered that I have sticker paper. I got packets of 10 sticker sheets in the €2 shop for only €1.50, and they work in my home printer. I whipped up a few layout sheets in Photoshop, making sure that all on my website/online details were on them. I also made little labels to go under/over the pieces to explain what they are. After lots of chopping and sticking I packaged all of my new jewellery and I must say I'm pretty chuffed with the result. They look so much better than the labels I was using previously. I've also discovered that people really like getting pieces in a box as it's already gift wrapped, and it makes the piece look more substantial.

Old packaging

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  1. Love the colour of the boxes Ruth. Rather posh!

    I recently bought sleek black pillow boxes which are really great for shipping as you can stuff em fat with straw to prevent denting, but not so hot for display. I have to stick to the rectangular ones for that.

  2. Very nice! I was in the Chester Beatty Library in Dublin yesterday, u should go if u havent been, I hadnt before, lots of lovely asian prints, bookbinding etc. And the shop there has lots of lovely notebooks, boxes, cards, wrapping paper etc I think u would like :) (AND it's free in AND there's a lovely cafe and garden, it was a good sunday!) Val.

  3. They are gorgeous and very funny :D

  4. Packaging is an important part of every product because attractive and reliable packaging can give some extra effect on customer these box packaging is very nice and attractive thanks for sharing.


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